PAUL FRANK PYJAMA PARTY

To celebrate the launch of the brand new pyjama collection by international kids and tweens brand Paul Frank, we joined forces with leading girls¹ fashion title CosmoGirl to create the ultimate sleepover. 

Our social media and print campaign drove massive participation in a competition where girls had the chance to win a night-time party for themselves and four of their best friends in a exclusive loft apartment in Amsterdam ­ hosted by one of the Netherlands¹ most popular vloggers, Croco Jill. 

Throughout the evening the winning girls received styling tips from CosmoGirl¹s fashion editor as well as an interactive beauty workshop from Jill. Before bedtime, the girls participated in a ³Pillow Talk² interview session where they could ask Jill whatever questions they wanted, ranging from her favorite foods and music artists to her guilty pleasures.