To guide the Laboratoire Diademe Artisan stand during the yearly healthcare fair and to launch several Laboratoire Diademe Artisan offices across the GCC region and coordinate all communication and PR throughout process by generating awareness for the Laboratoire Diademe Artisan products in a vividly growing market for the dental industry.
Corporate: The attendance healthcare fair is announced via a press release and the leading journalist in the healthcare industry are personally invited to the fair and the official opening of the office. Interviews and publications are carefully coordinated.
Consumer: As since last year (2015) we have started consumer PR as well by teaming up with sevral dentists, who have exclusive delivery contracts with Laboratoire Diademe Artisan. Leading influencers across the region (e.g. Alanoud Badr and Deema al Said) were selected for a bloggers influencers program by setting up test reviews for the Laboratoire Diademe Artisan products.
Output / results
Great coverage has been secured in leading healthcare magazines such as Middle East Health Magazine, Arab Health Magazine, Arabian Business, UAE Digest, and online reviews on blogs of Lady Fozaza, Deema Alasadi and Dalia Makki.