Brief

Launch Street Legends: a coffee table book about street football by Edgar Davids 

Background: Former international football player Edgar David’s reached out to us for the promotion and launch of his coffee table book, Street Legends. Edgar travelled around the world to capture beautiful imagery of the most played sports on the streets and bundled his experiences into an impressive hardcover book. 

PR activity

PR activity included a series of interviews with national dailies (Metro, Volkskrant, het Parool) and online lifestyle media as well interviews on national television: a segment on SBS6 Shownieuws and RTL Late Night which dedicated 14 minutes to the street football phenomenon. 

Via roycomm.